Brand Guidelines Document
Capital One Cafe Brand Kit of Parts
Capital One Collective Site Brand Kit of Parts
Publications of ~120 pages
Capital One Brand Kit of Parts
Brand Guideline for both Collective Site & Cafe Site
My Role | Designer
In my role as a designer, I work closely with Cody Charlaton, the Senior Designer, to bring their design into a standard guideline.
My responsibility includes editing elevation, updating installation guidelines, one-off design solutions for site-specific locations, gathering standard material specifications, page turns with the client for review, and finalizing all final production art for each element.
See the Captial One Collective Site NYC, Captial One Collective Back Bay, and Capital One Cafe for the completed project utilizing this guideline.
Services Provided
Brand strategy, Design services, Experiential graphic design, Production Artwork, and Editorial design
Teammates
Cody Charlaton, and Joe Lawton
Work produced under Media-Objective Studio
Capital One Collective Site
Brand Guideline for the Collective site, this is a full-service bank combined with a Cafe space. This guideline is to facilitate Capital One when working with Architects to program newly built sites. It is also being used in coordination with signage vendors for the fabrication and installation process.
See sites launched with this guideline at 59th &Lexington in NYC and Back Bay, MA
Document size: 11”x 17”
Total page: 119
Issued: Adobe Illustrator, InDesign, and PDF
Capital One Cafe
Brand Guideline for Capital One branded Cafe. This guideline is to facilitate Capital One when working with Architects to program newly built sites. It is also being used in coordination with signage vendors for the fabrication and installation process.
Multiple sites launched with this guideline. See typical site here.
Document size: 11”x 17”
Total page: 117
Issued: Adobe Illustrator, InDesign, and PDF
