Studio JYL is founded by, Chris Lai, a creative problem solver and a passionate storyteller with a fearless curiosity.

Chris Lai (They/Them) was born and raised in Taiwan for 19 years, they received their BFA in Visual Communications from the School of the Art Institute of Chicago in 2013.

Their skillset includes painting (ink, charcoal, watercolor…), screen printing, woodworking, brand visual identity, building gallery walls, and changing the flat tire on your bike. They have a diverse skillset with a focus on visual communication and solving design problems in the 3D space with an analog artistic approach.

Currently taking on new clients and collaboration ideas. Let’s talk!

About Studio JYL

Photography by Karl Uschold

Services

Experiential Graphic Design

This is our bread and butter. We take your existing brand, engage with the people, infuse the unique culture, and express it into the built environment. Whether it is a restaurant, workplace, exhibition, or a pop-up event.

We design experiences with a story to tell.

Branded Environments | Experiential Graphics | Brand Activations | Exhibits & Museum Design |

Logo & Branding

From visioning sessions to understanding your brand for a new logo, a quick refresh of an existing logo, to expand your brand to develop more assets for your business. We cater our service to what you need.

Logo Design | Brand Guidelines | Naming and Storytelling | Brochures and Flyers | Business Cards | Marketing & Promo

Wayfinding Signage & Placemaking

Helping people navigate a space seamlessly is a passion of ours. This ranges from ADA signage, monument signs, campus wayfinding signage, trail maps, and parking garage signage. Big or small, we’ve touched it all.

Programming | Site Survey | Wayfinding Strategy | Construction Documentation | ADA and Local Code Compliance

Custom Mural & Illustrations

Utilizing ProCreate, Adobe Freso, tracing paper, paint brushes, microns, and lightbox, we create custom artwork for our clients. Ranging from coffee coasters, posters, beer can labels, albums, and restaurant menus, to 10-foot wide murals, and 6 feet tall signage on the side of the building.

Original Art | hand sketch | Artist Collaboration | Design Direction

Project Management

Not only just a design firm, but we will also have the skill to take the project to implementation and completion. We offer management services working with fabricators to ensure we deliver the best design solution.

Budgeting | Scheduling | Planning | Fabrication Management | Implementation | On site coordination | Site Surveying

When not in the studio…

You can find Chris biking in the mountains, drinking freshly brewed coffee, and cooking for dinner parties.

Busy with their hands designing dinner party invitations, doodling for murals, hand lettering for holiday cards, and discovering ghost signs hidden in urban architecture.